Personal branding is a relatively new term that is being used specifically to describe branding for small business owners. It is the ‘practice of people marketing themselves and their careers as a brand’. Each small business needs to attract exactly the right clients to survive and flourish. How you are perceived by your ideal clients is therefore critical and whilst we can’t control what people think, we can certainly shape it. And this is the role of personal branding. It provides the framework for communicating the WHO – WHAT -WHY of your business.

You might wonder, what the difference is between a headshot, a portrait or a personal branding shoot. A personal branding session captures you and how you embody your business. It’s peoples first impression of you as a business owner. Personal branding sessions usually take place in surrounding you spend a lot of time in – a dance studio, a kitchen, your office, a flower shop, … You get the drill 🙂

Each photo in your personal branding set should tell a story about who you are as a person, what you do for a living and why you are doing it. What are your passions? What is it like working with you?

It is the creation of a selection of branding images that tell the story of you and your personal brand. Branding photos that are carefully styled and crafted to show the people behind the brand as well as the actual product or service that you offer. Images that are authentic but also inspiring.

Personal branding shoots are a very important investment in your business and should be planned carefully to ensure you get a fabulous range of images that you can use across all your communication channels in print and screen resolution. The photo shoot will of course include some headshots but will ultimately delve much deeper into how it feels to work with you.

What you get

  • a phone call or Zoom session to discuss your goals for the Personal Branding Photography shoot
  • Advice on styling for your shoot
  • approx. 2 hour photoshoot in an environment that reflects your brand and personality, including optional photographs of any styled products
  • 15 edited and retouched images in high resolution
  • password-protected personal online gallery with all usable images from the shoot


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