Personal branding is a relatively new term that is being used specifically to describe branding for small business owners. It is the ‘practice of people marketing themselves and their careers as a brand’. Each small business needs to attract exactly the right clients to survive and flourish. How you are perceived by your ideal clients is therefore critical and whilst we can’t control what people think, we can certainly shape it. And this is the role of personal branding. It provides the framework for communicating the WHO – WHAT -WHY of your business.
You might wonder, what the difference is between a headshot, a portrait or a personal branding shoot. A personal branding session captures you and how you embody your business. It’s peoples first impression of you as a business owner. Personal branding sessions usually take place in surrounding you spend a lot of time in – a dance studio, a kitchen, your office, a flower shop, … You get the drill 🙂